Blogging for Business, Blogging+Career
5 Signs You Need to Outsource Blog Writing and How to Do It
Are you trying to build content for your business but struggling to find the time? Or, maybe you just don’t know where to begin or how to create a solid content strategy. Professional blog writing is a thing for this reason. And outsourcing your blog writing to someone who specializes in just that can save you valuable time to put toward other areas of your business.
5 Signs You Need to Outsource Blogging
When might it be time to find blog writing services for your business? Here are a few signs that you should outsource blogging to a professional blogger:
1. Words aren’t your specialty.
This one might be slightly obvious. Still, you might need to dig deep before you realize that words just aren’t your thing. Do you struggle to get the ideas in your head into a blog post? Are your thoughts aren’t as clear and concise as you’d hoped? If your readers aren’t able to understand the point of your blog posts, then your blog won’t do what it’s supposed to do.
Professional bloggers know how to take ideas and turn them into engaging and thoughtful blog posts. They can even do it using your words, transforming them into actionable tips and information in your posts. Writing is what bloggers do for a living. If you’re more of a speaker, having a writer in your corner can help you get your ideas out to the internet world.
2. You aren’t sure how blogging works.
Blogging is so much more than writing some headings and paragraphs about a topic and slapping it up on your site. In fact, with no clear strategy behind your blog writing, you’ll have a blog that doesn’t get you traffic and doesn’t appeal to your audience. Blogging is a process that includes:
- Topic creation
- Keyword research
- SEO optimization
- Competitor research
- Clear communication and helpful information
- Calls-to-action (CTAs) that encourage readers to do something
- Internal and external linking to helpful resources
- Repurposing content
- …and so much more!
If you’re not really sure what all that means, then you will probably benefit from bringing a professional freelance blogger aboard your team.
3. You don’t know where to start with topic and keyword research.
From researching topic ideas to creating a content calendar, there’s a full process that takes place behind the scenes of a successful blog. Expert bloggers create topics for blog posts based on your audience and the information they’re looking for. Keyword research plays a huge role in this part. When I create topics for client blogs, for example, I start with keyword research. I use relevant keywords to develop topics, and then complete further keyword research to shape blog posts based on those topics. It all ties back to search engine optimization (SEO), which is what will drive traffic to your site when people search for keywords related to your business and blog topics.
Most professional bloggers (like myself!) offer topic creation and keyword research as part of their services. When you outsource blogging to someone who does this, you won’t have to worry about needing a separate person for topic and keyword research and another for blog writing.
4. It takes you a long time to create thorough blog posts.
Some writers are slower than others; there’s absolutely nothing wrong with that. I’ve been a part of many discussions in Facebook and LinkedIn groups in which writers debate how long it should take to write a blog post with 1,000 words. The general consensus? It depends on so many factors, including the writer’s focus, their writing process, and the blog topic.
The problem lies in how long blogging is taking you as a business owner. You should spend most of your time focusing on other business tasks, like overseeing your employees and generating revenue. If you’re spending hours each week trying to craft one or two blog posts, that’s less time you’re spending on other parts of your business. Instead, consider outsourcing blogging to an expert blogger with a set process for blog post creation who can save you precious time every month while boosting your content.
5. You don’t have time to keep your blog updated.
Blogging works best when it’s consistent. Whether you want to update it three times a week, twice a week, or once a week, having a consistent schedule is going to help your blog and website grow. The proof is in the pudding: Most bloggers who are less consistent report less-than-ideal results for blog growth and effectiveness. If you don’t think you can commit to a schedule, you might want to hand off your blogging duties to someone who can.
How to Find Blog Writing Services
Having a blog for your business is a must. If you decided that you don’t have the time or skills to focus on your blog, it’s best to outsource blogging. These tips can help you find the best person for the job:
Look for an expert in your niche.
Some bloggers write about a variety of topics. There’s not necessarily anything wrong with that. But to ensure that you’re getting someone who knows your industry on an expert level, you should look for a blogger who specializes in your niche. They’ll know what topics to cover, the language used in your industry, what your audience wants to learn about, and how to convey your messaging best to your audience.
Spend time communicating with the blogger to make sure your goals align.
Not every blogger in your industry is going to be a good fit for you. For example, if you prefer communicating by email and the blogger likes to make phone calls, you may never see eye-to-eye on the best way to stay in contact. It’s always a good idea to spend some time getting to know the blogger, how their process works, and what kind of experience they have to make sure they’re the best fit for your business.
Ask for relevant writing samples or a paid test project.
The best way to gauge whether a writer will be the right writer for you is to look at past blog samples. Some writers work mostly on ghostwritten content, though, which they can’t share with you as it would violate their contract terms. In that case, a paid test project can be a good way to see if the blogger’s skills are what you’re looking for.
Prepare to pay for quality blog writing.
Quality blog writing doesn’t come cheap. A professional blog writer does more than just write material for your blog. They also create topics, format the post for the best experience for your site, weave best SEO practices into each post, and know how to tell a story that engages your audience. You can’t spend $25 for a blog post and expect your blog to build your audience and convert viewers to customers.
Many bloggers charge per word or per post rather than hourly. Why? An hourly rate doesn’t reflect the blogger’s expertise you’re paying for. Think about everything the blogger is actually doing for you (building your traffic, developing converting content, building brand awareness, etc.) and pay accordingly. Sometimes, the price might be out of your budget. That’s okay. But avoid negotiating pricing with the blogger. The blogger providing services has the right to charge what they’re worth.
Consider blog management instead of blog writing.
Blog writing services can help you get your blog off the ground with a steady stream of content written for your audience. But blog management services incorporate not just blog writing, but other blog-focused tasks, like formatting posts, uploading posts, and image sourcing. A blog manager can take full control of your blog so that it’s a completely hands-off part of your business for you.
Should You Outsource Blogging?
Does outsourcing blogging sound like the best move for you to build and grow your blog? If you’re still not sure, you can learn more about blog management services here. If you do think it’s the best step for your business, I invite you to contact me to tell me more about your business so we can work together on growing a successful blog.
Is there anything else you want to know about how to outsource blogging? Let me know down in the comments!
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